A few years back I wrote about the struggle to create a blurb for my YA Fantasy Middler’s Pride. Studying the blurbs of my favoritest of favorite writers Diana Wynne Jones helped me see that so long as I gave readers the protagonist and problem in as few words as possible, I’d be okay.

However, as book reviewer and author S.J. Higbeehas often noted, many authors and/or publishers feel compelled to stick waaaaaaaaaaaay too much information into the book blurb. (Click here for just one of MANY reviews where Sarah touches on the problem of chatty blurbs.) Where is the line between too much information and too little? We want to give readers a taste of the story inside, but we don’t want to ruin their appetites. We want to engage readers without killing all the story’s surprises or subverting all the expectations.

Which got me to…